Our Pledge

    As a member of the Responsible Travel Advisors Collective, I acknowledge that travel advisors hold influence. The holidays we recommend shape economies, environments, wildlife welfare and the experiences of local communities around the world.

    Membership of this collective is a commitment, not a marketing exercise.

    I pledge to actively champion travel experiences, accommodations and tourism models that aim to create a more positive impact for destinations, people and the natural world.

    I will not knowingly promote, endorse or profit from experiences that exploit wildlife, including captive animal entertainment, unethical animal interactions or attractions where animal welfare is compromised for tourism.

    I will carefully consider the practices and values of the suppliers, partners and brands I choose to work with, and I will seek to avoid supporting businesses that continue to promote or profit from unethical wildlife attractions or persistently harmful tourism practices.

    I will not knowingly support tourism products or suppliers with significantly damaging environmental practices where more responsible alternatives exist, and I will remain willing to challenge long-established industry norms that place convenience or profit ahead of environmental and social responsibility.

    I recognise that responsible travel is an evolving area requiring continuous learning. I commit to ongoing education, training and engagement with responsible tourism issues so that my recommendations and business practices continue to develop in an informed and meaningful way.

    I understand that responsible travel requires critical thinking, honesty and accountability. I accept that no individual or business will achieve perfection, but I commit to making informed and conscientious decisions rather than convenient ones.

    I will communicate responsibly and truthfully, avoiding misleading environmental claims, superficial sustainability messaging or greenwashing in my marketing and recommendations.

    I also recognise that responsible travel extends beyond my business practices. I commit to approaching my own personal travel choices with the same care, curiosity and accountability that I encourage in others.

    I will seek to use my voice, platform and influence to encourage more thoughtful travel behaviours across the wider industry and amongst the clients I serve..

    By signing this pledge, I confirm that I share the values of this collective and accept that responsible travel should place equal importance on people, planet and ethical practice alongside commercial success.

    I understand that membership of the Responsible Travel Advisors Collective may be reviewed where actions or business practices consistently conflict with the principles of this pledge.

    Request Membership

    If you would like to join us and become a member of the collective, we ask that you have read and agree with our pledge, which puts responsible tourism at the heart of our agency business, and is the foundation for us to make the platform a centre of excellence for all of us. Please fill in the form, linked below.

    Complete Form